Citrix Names VP Partner Sales for EMEA

Citrix has announced that Microsoft veteran Pilkku Aasma will be its new VP Partner Sales for the Europe, Middle East and Africa (EMEA) region.

Based in Munich, Aasma held senior positions at Microsoft for two decades while in Germany, Switzerland and Latvia.

Most recently, she was Microsoft’s small, medium and corporate customer segment leader, Germany, where she was responsible for Microsoft’s Germany’s 40,000 partners.

At Citrix, Aasma will be tasked with expanding the U.S. software vendor’s ability to enable remote working for partners across its own EMEA markets.

“2020 was an exceptional year which tested the resilience and adaptability of both companies and people in how we work, collaborate and support each other,” Aasma said. “It’s safe to say that the North Star for 2021 will be further digital transformation as remote work is here to stay at a scale unprecedented before the global pandemic.”

Aasma takes over from Daren Finney, who has been promoted to COO for the Citrix channel organization worldwide.