The Channel Marketing Association (CMA) today announced the appointment of Roisin Monaghan of ServiceNow and Taylor Wiggins of Axonius to its executive board for the 2026-2027 term.
Monaghan and Wiggins join a group of senior channel marketing leaders who help shape CMA’s strategic direction and strengthen its overall impact. They bring extensive experience in partner marketing, ecosystem development and go-to-market strategy that will support the association’s continued growth in research, education, certifications, events and community programming.
Roisin Monaghan is Global Partner Marketing Lead, Resellers, NVIDIA and Hyperscalers at ServiceNow. Monaghan has more than 25 years of experience in B2B technology marketing, including 15 years at SAP, where she led global programs for ISV, GSI, reseller and hyperscaler partners. At ServiceNow she helps shape go-to-market strategy across the company’s strategic technology partners, including AWS, Google Cloud, Microsoft, NVIDIA and key reseller routes to market.
Monaghan said she accepted the invitation to join the CMA Executive Board because its members recognize the depth and complexity of partner marketing and are committed to elevating the discipline.
“Partner-first go-to-market is no longer a nice-to-have; it’s how companies win in enterprise tech,” Monaghan said. “ServiceNow’s hyperscaler and NVIDIA partnerships have taught me that the best channel marketing is strategic, disciplined, and grounded in outcomes. CMA is the natural home for that conversation. I wanted to be part of shaping how we think about and advance partner marketing as a core business function, not just a support function.”
Taylor Wiggins is Director of Strategic Programs and Partner Marketing at Axonius, where she leads a global team and sets the strategy for the company’s partner marketing organization. Over nearly a decade in cybersecurity and SaaS, including prior leadership roles at BeyondTrust and SailPoint, she’s built a reputation as an innovator who turns bold go-to-market ideas into programs that deliver real, measurable results.
Wiggins joined the board because she’s passionate about the community CMA has built and wants to help expand its education, peer connections, and shared resources for channel marketers.
“Channel marketers have historically worked in isolation, without a real community to turn to for answers,” Wiggins said. “CMA is closing that gap, and I see enormous opportunity ahead to expand that impact: more peer connection, more education, and more shared best practices, reaching channel marketers across every industry. I want to be part of building that next chapter.”
