The Channel Marketing Association (CMA) and channelWise announced the AI in the Channel virtual summit. This free, two-day online event takes place July 22-23, and is designed for partner marketers, program leaders and enablement professionals.
The summit will specifically explore how AI is reshaping the technology channel, offering strategies and tools to drive outcomes across the partner ecosystem. Its two days of programming will focus on real-world applications of AI in the channel, including content creation, sales enablement, reporting, co-marketing and partner experience.
It will be hosted by channelWise CEO – and CMA co-founder – Kathryn Rose, alongside Julie Anne Eason (AI strategist) and Jennifer Bleam (channel sales expert).
“AI isn’t the future of the channel; it’s already reshaping how we sell, market and support our partners,” said Rose. “But with so many tools and so much hype, it’s hard to know where to start. This summit is about cutting through the noise and giving channel pros the resources they need to implement AI today in ways that are strategic, scalable and actually work.”
Highlights will include:
- Strategic sessions on AI for marketing, enablement, partner management and go-to-market execution.
- Tactical use-cases showing how vendors and partners leverage AI to grow revenue and improve productivity.
- Discussions and downloadable resources for partner-facing professionals.
- Insights aligned with CMA AI certification and companion book created specifically for channel marketers.
Additionally, as part of its effort to support channel professionals in adopting AI, CMA recently launched two foundational resources:
- AI Essentials for Channel Marketers certification—Developed in partnership with MindFlare AI, this beginner-to-intermediate-level certification teaches partner marketers how to integrate AI tools such as ChatGPT and Microsoft Copilot into their everyday workflows.
- Your First 30 Days with AI: Channel Marketing edition—Co-authored by Rose and Eason, this practical guide walks channel marketers through a four-week journey to develop foundational AI skills, build prompt libraries, create templates, scale content and drive measurable results with AI-powered workflows.
The AI in the Channel virtual summit is sponsored by Impartner, StructuredWeb, Mindmatrix and Synthesia. Registration is free for qualified channel professionals.
