Enterprise mobility is the story right now in business communications, with big ramifications for IT departments, VARs and channel partners as they shift strategies to accommodate related concerns such as the rise of cloud applications and the bring-your-own-device phenomenon. CompTIA is looking to bring thought leadership to the issue with a new forum designed to address challenges and opportunities associated with mobile technology.
The CompTIA Mobility Community brings together representatives from throughout the IT ecosystem for mobile technology and mobile apps, including vendors, channel partners and solution providers.
“Our group is committed to developing a comprehensive selection of best business practices, education and training regimens and other resources on how to best accommodate mobile technology within the enterprise,” said Heather Murray, director of sales and marketing for TDMobility at Tech Data, and community vice chair of the new forum.
Implementing new mobile technology solutions tops the priority list for many organizations. The rapid adoption of smartphones and tablets; an increase in the number of people who work from home or other non-traditional office locations; and customer expectations for mobile interactions that are easy, fast and safe are all factors in the drive to greater mobility.
In fact, by 2016, there will be a little more than 298 million SMB employees who will be mobile workers, and one quarter of those workers will be from the midmarket segment, according to new research from Techaisle.
“Many businesses have embraced mobile devices as a way to make their employees more productive and to become more accessible to their customers,” said Dave Sobel, director of partner community for Level Platforms and chair of the CompTIA Mobility Community.
“But devices are only a small part of a necessary mobile strategy that makes sense from both a financial and technology standpoint,” Sobel added. “The IT channel’s leadership can and will help them address these issues.”
The community’s first major initiative is to create a mobility roadmap, including an analysis of the strengths, weaknesses, opportunities and threats for IT channel companies either currently engaged in or contemplating entering the mobile market.
Aside from Murray, other members of the community’s executive council include: Ruchhir Agarwal, CEO, Elan Emerging Technologies; Jacob Braun, president and COO, Waka Digital; Frank Gurnee, vice president of community, ExchangeDefender; Richard Hutton, director of channel marketing, Samsung; Susan Krautbauer, director, Jabil; Shiv Kumar, executive vice president, ZSL Inc.; Vince Plaza, vice president of information technology, TeamLogic IT; and Michael Romero, vice president and general manager for mobile business, Ingram Micro.
The Mobility Community is just the latest segment-specific working group for the nonprofit: CompTIA also supports member communities in cloud computing, IT security, IT services and support, managed services, managed print services, small business, the UK channel, unified communications and women in IT.