Unified communications as a service provider CoreDial has acquired contact center vendor Voice4Net.
The acquisition allows CoreDial to add contact center functionality to its portfolio to provide a more complete cloud offering for its customers, while enabling its channel partners to pursue larger deployments.
CoreDial offers a variety of cloud services, including hosted PBX solutions, VoIP, SIP trunking and UCaaS, targeted at SMBs with 25-500 employees. The company has an installed base of 290,000 seats, with 20,000 end customers served by more than 800 channel partners. CoreDial sells exclusively through the channel, working with managed service providers (MSPs), VARs and ITSPs in a private-label program that lets partners resell the service under their own brand.
“Our channel partners have pent up demand for a contact center solution,” said Ken Lienemann, CoreDial chief revenue officer.
About 40 percent of CoreDial partners sell contact center solutions from competitors or third parties as agents and resellers, making 15-20 points of margin, he added.
“We want to flip this and provide a total solution for partners and customers,” Lienemann said. “Instead of being an agent for a cloud vendor, our partners can be more profitable by selling a complete CoreDial solution and make up to 40 or 50 margin points on the contact center piece.”
Voice4Net was established in 1996 and offers omnichannel customer engagement technology that can be deployed on-premise, in the cloud or in a hybrid model. The company was an early adopter of WebRTC-based solutions, and has integrations with Mitel, Avaya, ShoreTel, Cisco, Genband and Salesforce.
Rick McFarland, Voice4Net CEO, has taken the position of vice president of contact center solutions at CoreDial.
