SonicWall has named Jonathan Berger senior vice president of global channels and alliances.
Berger will lead the company’s worldwide partner strategy and drive growth across its MSP/MSSP and reseller ecosystem. He will be responsible for deepening partner engagement, accelerating recurring revenue opportunities and ensuring SonicWall’s channel program delivers measurable outcomes for partners of every size and model.
Before joining SonicWall, Berger served in executive leadership roles at BlueAlly, one of SonicWall’s largest and most strategic channel partners, where he built and scaled a cybersecurity-focused VAR, MSP and MSSP. Berger most recently served as chief marketing officer at BlueAlly and previously held roles as CEO of Saicom Voice Services and COO of Virtual Graffiti.
Berger’s appointment reflects SonicWall’s continued investment in channel leadership that goes beyond program management to genuine partner advocacy, ensuring that the strategies and commitments SonicWall makes are grounded in how partners actually operate and grow.
“I have spent my career building partner businesses and working alongside vendors,” said Berger. “The best channel relationships are built on the conviction that partner success and vendor success are one and the same. SonicWall has earned a reputation for that commitment, and I am excited to be on the other side of the table, working to deliver programs and strategies that give our MSPs and MSSPs a genuine competitive advantage.”
SonicWall operates on a 100 percent channel sales model, with a global partner network of MSPs, MSSPs and resellers at the center of its go-to-market strategy.
