Cowbell, a provider of cyber insurance for small and medium-sized enterprises (SMEs), announced Andrea Collins’ appointment as its first Chief Marketing Officer.
Collins brings more than two decades of strategic and creative marketing and communications expertise, building and overseeing iconic brands. She will report to founder and CEO Jack Kudale as an executive leadership team member, overseeing brand and product marketing, strategic customer acquisition and global communications.
“Andrea has a proven track record of creating memorable brands and leading powerful acquisition strategies,” Kudale said. “She understands the critical importance of storytelling and has created strong company narratives that engage future and current customers. Her insurance expertise and deep understanding of our customers will be pivotal as we embark on new milestones at scale – expanding our reach, impact, and adoption.”
Previously, Collins helped drive revenue growth as the Vice President of Marketing at Hippo Insurance, guiding the company from Series A funding through its initial public offering. She also built and scaled marketing programs for high-growth tech companies, including Flyhomes, PolicyGenius, and Betterment. She advises various startups and has won several accolades and awards for her work in the industry for the past 20 years.
For more information, please visit https://cowbell.insure/.
