Cresta Adds Marketing, Business Development Veterans to Team

Cresta, a leader in real-time intelligence for the contact center, today announced that it has bolstered its executive team with the additions of Scott Kolman as Head of Marketing and Adam Walton as VP of Business Development.

Kolman will drive global marketing strategy and execution as Cresta continues to expand internationally, and Walton will expand Cresta’s partner program and spearhead new business and customer success initiatives.

“Scott and Adam bring decades of customer engagement experience to Cresta at an important time for our company,” said Zayd Enam, CEO of Cresta. “Both leaders have an extensive background in the contact center industry and a proven track record scaling high-growth organizations. They will play crucial roles as we continue to build the best contact center AI solution on the market that enables agents and managers alike to be superhuman.”

“Cresta and its innovative AI solutions are transforming the way contact center agents and managers operate,” Kolman said. “Effective, high-performing contact centers are essential to the success and reputation of modern businesses and have a tremendous effect on the productivity of both agents and managers. Working with the leadership team, my goal is to introduce our contact center AI platform to more brands across the globe and help companies to meaningfully improve revenue growth, operational efficiency and effectiveness, and customer satisfaction.”

Walton added, “The contact center industry has never been more important and impactful as businesses are catching on to the transformative effect that technology such as AI can have on their bottom lines. Modern contact centers are evolving at lightning speed, and Cresta has tremendous momentum in this space. I’m looking forward to propelling the company’s growth by helping more businesses and partners use Cresta’s groundbreaking solutions.”

To learn more about Cresta, visit www.cresta.com.