D-Link Beefs Up Channel Program

D-Link has launched the Value in Partnership+ (VIP+) channel partner program.

The program is designed to grow partner profitability, increase reseller support, and provide additional sales and marketing tools. The program includes expanded certifications for switching and wireless products.

“Partners are looking for innovative solutions to address customer challenges, and our VIP+ program provides the resources required to generate leads, accelerate sales and grow online marketing and sales channels,” said Albert Ling, executive vice president of sales and marketing, D-Link Systems. “This investment underscores D-Link’s commitment to expanding our partner community and supporting resellers, security integrators and value-add solution providers, enabling them to grow a sustainable, profitable business.”

D-Link’s channel program also includes a strong deal registration program, stackable upfront discounts, a back-end volume incentive rebate (VIR), and the D-Link Rewards program. Additional resources for training channel partners include expanded educational webinars and regional hands-on technical trainings to increase partner knowledge and expertise of D-Link products.

Upon completion of the new certifications, partners are eligible to advance to Silver and Gold VIP+ program levels – leading to greater profitability, market exposure, additional benefits, and support. Resellers move up to Silver and Gold levels based on revenue and completion of certifications.