etfile Looks to Channel to Deliver Digital Age Content Management

With an eye on the content management opportunity (Gartner says the sector will grow almost 12 percent CAGR through 2015), Massachusetts content and workflow management provider etfile is looking to the indirect channel to help businesses solve their tangled workflow webs. It has launched the etfile-ENGAGED (etfileE2) partner program, with a recurring revenue model broken into four tiers based on customer commitment levels: E2 Referral, E2 Silver, E2Gold and E2Platinum.

In the digital age, businesses of every size collaborate internally and externally by trading information virtually, amassing documents, collaborating online, messaging, working on the go from smartphones and tablets and more. All of that translates into a potential project management nightmare if disparate pieces are in different places, with different people, under various stages of approval. Not to mention the sheer size: industry analyst firm IDC estimates that there will be more than 40 zettabytes of data being generated by 2020.

Etfile pays commissions on its subscription model, so partners build an annuity over time, along with up-front money with every sale, the company said. The etfileE2 keeps track of contracts and renewals as well, and a deal registration program is in place for partners to claim their customers and avoid channel conflict.

“For years, etfile has helped customers realize new levels of efficiency, cost-savings and productivity through our direct sales program,” said Mark Linton, president at etfile. “With that in mind, we realized a unique opportunity to expose our technology to a broader range of customers via committed resellers. The etfile E2 program is designed to do just that.”

etfile’s flagship product is a modular suite of capture, distribution, process management and integration tools. The portfolio includes scalable client/server and cloud-based content management for enterprises and small-to-medium businesses, including Web-based file sharing, online collaboration, automated workflows and advanced analytics.

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