Euclid, which provides mobile location analytics, has launched a reseller program to enable certified third-party partners to sell and distribute Euclid’s solution as part of their existing Wi-Fi service packages.
The company has already launched partnerships with General Datatech (GDT) and Tekmark Global Solutions.
Euclid collects anonymous data by tapping into a device’s Wi-Fi technology to interpret visitor behavior in and around physical locations. It captures essential insights into how many visitors come to a location, how long they stay and how often they return. In the last year, the company released a free location analytics platform, Euclid Express.
“We are excited to be introducing Euclid’s product as a key part of our mobility solutions portfolio,” said John Yrigoyen, managing principal for mobility at GDT. “Euclid Analytics technology is a natural complement to our managed services and provides additional ROI for our customers who invest in purpose-built Wi-Fi networks.”
Euclid will provide certified resellers with sales and marketing tools, technical training and support, and access to premium exports and API capabilities for integrating Euclid into their customers’ business operations.
“We look to work with key partners to make our analytics ubiquitous and jointly provide customers with the same analytics available to e-commerce,” said Mark Dahm, vice president of partnerships at Euclid. “The vision behind the Euclid Reseller Program is to make activating locations analytics an easy decision and natural value-add to Wi-Fi infrastructure.”