First Orion Expands Accessibility for Branded Calling

First Orion, a provider of branded communication solutions for businesses, today announces its integration with Amazon Connect, an easy-to-use omnichannel cloud contact center from Amazon Web Services (AWS) that provides superior customer service at a lower cost. Amazon Connect users can use INFORM Paired, the branded calling and advanced brand spoof mitigation solution available via the AWS Partner Network (APN), to increase the engagement rate of their outbound phone calls.

“We’re on a mission to increase accessibility to our branded calling and spoof mitigation solutions. CCaaS providers are a key target for us as the contact center industry continues to experience a major shift from legacy premises-based contact center solutions to cloud contact centers that are flexible and integrate easily,” said Joe Stinziano, president and COO at First Orion. “These integrations will allow more enterprises to deploy our industry-leading solutions that improve the customer experience and drastically reduce illegal call spoofing.”

Consumers don’t answer if they don’t know who’s calling. In fact, 87 percent of people admitted they don’t engage with unknown numbers. First Orion’s INFORM Paired empowers enterprises to create custom displays for outbound calling that feature their name and reason for calling on the recipient’s device at the time of the call and in the native call log afterward, delivering a positive communication experience.

The solution also eliminates nearly 100 percent of brand spoofing while boosting brand reputation and restoring customers’ trust.

In addition, First Orion completed the AWS Foundational Technical Review (FTR). As a part of the AWS FTR, an AWS Partner Solutions Architect reviews products and solutions against a specific set of requirements based on AWS Well-Architected Framework best practices. Passing an AWS FTR validates that First Orion’s branded calling and advanced brand spoof solutions meet the best practice standards for security, reliability, and operational excellence.

To learn more about INFORM Paired for Amazon Connect visit