Fluent Commerce has appointed Chad Hooker as VP North America. Chad was previously director of alliances for the Americas at Elastic Path, a pioneer and leader in headless commerce.
Prior to his role at Elastic Path, Chad was VP for worldwide commerce solutions at Lightwell Inc, specialists in order management and supply chain management where he led a global team serving B2C, B2B, and government clients in the US and Europe. Other roles have included managing principal at IBM and a group account director at Accenture Interactive.
Fluent Commerce raised $33 million in August 2019 led by US growth equity firm Arrowroot Capital. The company currently has a focus on growing the channel and alliances ecosystem in the region.
