GENBAND Enhances Parter Program

GENBAND has announced enhancements to its Partner Advantage Program, including a new partner portal and improved benefits for its members in the form of special discounts, training and sales tools, and co-marketing support.

All partners will have access to GENBAND’s new partner portal, which houses sales collateral, product and solutions data sheets, videos and Webinars.  The portal will also include a downloadable mobile application.

“Our channel partners are a vital component of our growth strategy and these enhancements to our Partner Advantage Program are designed to provide them with the critical tools and differentiated solutions they need to succeed in today’s hyper-competitive enterprise Unified Communications environment,” said Jon Jorgl, president of enterprise solutions for GENBAND. “With Partner Advantage, resellers and service partners can more easily and efficiently leverage our world-class solutions along with the unmatched level of service and support that GENBAND provides.”

GENBAND said that 75 companies have joined the GENBAND Partner Advantage Program so far, organized under four tiers (Platinum, Gold, Silver and Bronze), including Arrow S3, Black Box and Westcon.

“GENBAND stands out among our more than 150 partners as being invested in our success – bringing to market the latest cloud and WebRTC technologies that will support our future growth,” said John Norton, senior vice president of marketing and solutions enablement for Arrow S3. “GENBAND’s NUViA platform is being leveraged as the foundation of our UC-as-a-Service offering. We are layering our own software development on top of NUViA to bring our ucCLOUD offering to market called SYNAPS3 ucCLOUD. We are also beginning to leverage GENBAND’s SPiDR WebRTC Gateway to bring these new Web-enabled applications to our enterprise customers.”

Partner Advantage benefits include:

  • Sales training that leverages GENBAND differentiators across the sales cycle
  • Technical training to support implementing and managing GENBAND products and solutions
  • Special tiered discounts based on partner level that enable GENBAND partners to improve margins, reduce sales cycles and increase overall profitability
  • Co-op marketing funds for co-branded advertising campaigns, events and other joint marketing plans
  • Exciting incentive campaigns and “spiff” programs
  • Special training events that help educate, motivate and inspire sales and service teams to bring GENBAND solutions to customers

“Leveraging GENBAND’s enhanced partner support and solutions, we recently transformed the network of one of our large university clients from traditional TDM to all-IP unified communications,” said Mike McAndrew, CEO of Black Box Network Services. “We have tackled these types of opportunities in a very collaborative way with GENBAND, and are replicating that across our customer base. Together, GENBAND and Black Box are delivering market-leading solutions and capabilities to the client.”

“Westcon is excited to be a key member of GENBAND’s partner community,” said Steven Bernard, Vice President of Westcon UCC Solutions.  “We recently conducted a webinar during which we introduced GENBAND’sEXPERiUS™ Application Server and SMART OFFICE UC solutions to a number of our resellers and the feedback has been extremely positive.  Many of our resellers are looking for viable options to support their Nortel heritage customers and GENBAND’s comprehensive portfolio offers ideal solutions to help these enterprises protect and enhance their investments.”

For more information on GENBAND’s

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