IDC Ranks Infobip as a ‘Leader’ in CPaaS

Global cloud communications platform Infobip has been named a “Leader” in the communications platform as a service (CPaaS) market by tech analyst IDC for the second time in a row. Infobip’s IDC Leader category demonstrates the company’s position as a top full-stack omnichannel communications platform for every platform.

This year, Infobip has pulled ahead of many of its competitors in IDC’s MarketScape analysis and is one of the outstanding firms named in the Leader category. IDC awarded Infobip the highest score for five of eight capabilities, including for its customer service delivery, functionality, network and software platforms, portfolio, and range of services.

IDC also gave Infobip the highest possible scores for four of eight strategies, including functionality/offering, growth, go-to-market and channel strategy, and its partner ecosystem. Overall, IDC ranked nine of Infobip’s capabilities and strategies as “beyond expectations.”

IDC recommends enterprises consider using Infobip whenglobal scale and regional support are a key requirement” and “end-to-end solutions as well as modular programming elements of communication flows” are needed.

CPaaS is a cloud-based platform that enables businesses to integrate customized communication capabilities like voice, video, and messaging into applications, business processes or services, by deploying APIs.

With CPaaS, businesses can expand the capabilities of their existing applications easily without having to build any backend infrastructure. Infobip has established a global footprint and strong capabilities in the CPaaS market with its portfolio for enterprises as well as a carrier-grade service offering, which is an imperative foundation for many network operators to deliver global messaging services.