Wholesale voice and payment service IDT Corp. has launched IDT Messaging, a white-label over-the-top (OTT) messaging service for mobile operators that combines IP and SMS messaging.
“Mobile operators continue to lose customers and revenues to OTT messaging services,” said Ben Hirsch, CMO for IDT Telecom. “IDT Messaging gets operators back in the game by providing a more robust experience that integrates IP messaging and SMS, thus outperforming both OTT and SMS competitors. IDT Messaging joins our robust portfolio of white-label value added services, including IDT Beyond Voice Apps.”
IDT Messaging’s offering includes something called ‘MagicWords’ a technology, which dynamically analyzes the context of a conversation and adds links to particular words to supplement and enhance the conversation. Additional features of IDT Messaging include: iOS, Android, J2ME and Web clients; IP messaging; cloud storage of contacts, messages and media; group conversations; video and photo sharing; location sharing; SMS integration and connectivity; and stickers, emoji and other personalization content.
“We can deploy IDT Messaging white-label solutions very quickly, at minimum cost and with no need to install anything in the operator network,” said Rob Lawson, COO of IDT Messaging.
