Impartner Updates PRM Platform

Impartner, the partner relationship management (PRM) specialist, has announced its latest software release, which makes it possible for channel managers to edit, in real time, the content but also their partners’ experience within their partner portals.

The re-engineered content management system (CMS) allows users to both add and change pages by program segment, tier, region and so on, with a simple drag-and-drop interface. They can also make content changes using a fresh control interface, the Momentum Bar. Other key features in the release include enhanced sales-enablement and segmentation functionalities.

“In 2018, the vendor with the best partner experience wins,” said Impartner Senior Director of Product Management Gary Sabin. “This industry leap-frogging CMS solution is 100-percent focused on making it easier than ever for our customers to be able to continually optimize their partners’ journey with an easy-to-use, consumerized interface that users have come to expect from their business solutions.”