Kaseya today announced MSP Success ֫— a unified growth ecosystem that combines MSP Success Digital Marketing, MSP Success Peer and the Kaseya Community.
Designed to help MSPs grow more efficiently and competitively, MSP Success combines marketing enablement, peer collaboration and community engagement into a cohesive experience focused on driving measurable business outcomes.
MSP Success is led by Dan Tomaszewski, EVP of channel, and includes leaders like Greg Jones, SVP of MSP Success EMEA and Mike Stodola, VP of marketing enablement strategy.
The 140-person global team behind MSP Success brings together deep expertise in MSP growth trends, AI-driven business enablement and high-impact community programs to help providers scale with confidence.
The center of the initiative, MSP Success Digital Marketing, is a new platform designed to help MSPs accelerate pipeline growth and strengthen their market presence. Its launch comes as customer acquisition becomes increasingly difficult. According to the 2026 Kaseya State of the MSP Report, 71 percent of MSPs say acquiring new customers is their biggest challenge.
MSP Success Digital Marketing directly addresses this challenge by providing MSPs with a comprehensive system built specifically for them.
“MSP Success Digital Marketing brings together the strategies, tools and support we know work because we’ve lived it ourselves,” Tomaszewski said. “While MSPs excel at technology, many struggle with marketing in a challenging landscape. That’s why we’ve built a team of experienced practitioners, along with the right tools and processes, to help MSPs grow and succeed.”
The platform includes conversion-focused websites, search engine and answer engine optimization (SEO/AEO), local search optimization, content marketing, email and social media campaign tools, reputation management, analytics and reporting, lead capture and appointment booking capabilities and access to a dedicated marketing success specialist.
The program offers two foundational solutions, Express and Pro. Express is designed to help MSPs establish a strong digital presence, increase visibility in both traditional and AI-powered search results and generate a consistent flow of qualified leads. Pro expands that foundation with advanced marketing automation, conversion tools and strategic support that help MSPs accelerate growth and convert more opportunities into clients.
Additionally, Kaseya has brought its leading global MSP peer programs, TruMethods Peer and Technology Marketing Toolkit, under the MSP Success Peer umbrella. By combining the strongest aspects of both programs, members gain broader perspective, deeper collaboration and access to a more powerful network for solving real-world challenges.
MSPs can join one of two peer programs depending on their size and scale. In-person peer meetings occur quarterly in North America, EMEA and APAC with online meetings in between to build community and accountability.
To support the continued growth of MSP Success Peer, Kaseya has appointed Jay Dixon as Director of MSP Success Peer Education, bringing firsthand experience and proven success within the peer community.
