Lenovo announced five tailored “journeys” within its Lenovo 360 global partner framework, for serving customized, specific pathways for partners that are focused on key industry segments, technology solutions and routes to market.
These include:
- Lenovo 360 for managed service providers (MSPs).
- Lenovo 360 for global systems integrators (GSIs).
- Lenovo 360 for AI.
- Lenovo 360 for data management.
- Lenovo 360 for education.
These journeys are the first in a series of topics to further streamline partner access to sell across Lenovo’s portfolio of devices, infrastructure, services and solutions, demonstrating flexibility and customization for partners in high-growth areas.
Each journey incorporates key offerings across the framework, among them:
- Digital platforms, including partner resources such as sales enablement, marketing and communications tools found on Lenovo Partner Hub.
- Training, with learning paths, certifications and accreditations that empower individuals and partner organizations to grow in expertise.
- Incentives, including reward programs and financial structures that offer increasing benefits as partners grow within the Lenovo 360 framework.
- Communities, forums, advisory boards and events that foster collaboration and sharing of best practices among partners and Lenovo experts.
- Marketing, with ready-to-use collateral and assets to help partners promote products, solutions and services to customers.
Each journey will also include channel-ready devices, infrastructure solutions and service elements.
“As industries increasingly turn to AI-driven solutions, flexible data management and cloud services, Lenovo 360 provides partners with the tools and training needed to meet customer demand and stay ahead of technological advancements in these dynamic segments,” said Pascal Bourguet, VP and global channel chief, Lenovo. “We are focusing our efforts initially in these high-growth areas and will continue to bring additional pathways to new verticals, technologies and routes to market over time.”
The journeys will be available to partners, globally, by April 2025 on Lenovo Partner Hub. MSPs can take advantage of Lenovo 360 for MSPs today in Canada, the .U.S., Brazil, Mexico, the U.K.I., Japan, India and Australia, where the pathway has been made available this year.
Partners can also expect an array of new and updated tools and features for Lenovo 360 in the coming months:
- Through Lenovo 360 Partner Hub, partners will gain the ability to personalize their newsletter preferences for content and frequency via the new Lenovo 360 Communications Center. Rollout will begin across select markets, with full channel availability by March 2025.
- The new Lenovo 360 Marketing Center provides partners with a content creation platform, led by digital self-service, to customize campaigns and sales assets by audience, available globally by March 2025.
- ‘Learn and earn’ opportunities for managed tier partners will become further streamlined over the next six months, with easy-to-follow criteria across programs, simplification of program qualifications, and reduced complexity between elements.
- The Lenovo 360 Solutions Hub will expand to 47 markets – from 35 – by February 2025, with more than 50 channel-ready solutions supported across eight languages.
Visit Lenovo, a CVxEXPO24 gold sponsor, at CVxEXPO booth #1002.
