Lorex, Inc. (Marketbroadband.com) and Cambium Networks today announced their new cnHeat Data Licensing Agreement at WISPAPALOOZA 2021.
Cambium Networks’ cnHeat Locate product generates highly accurate RF heat maps that predict RF coverage for fixed wireless internet service providers. Marketbroadband.com has exclusively licensed this extremely accurate location data to provide best-in-class targeting of marketing campaigns for WISPs.
The companies have collaborated to build an easy and seamless user experience for the WISP. cnHeat identifies the buildings that can be serviced within the WISP’s RF propagation. MarketBroadband.com ingests that data into its GIS for Marketing Platform to convert building geocodes into postal address data for marketing purposes. There is no additional cost for the WISP to utilize this advanced targeting data for direct mail and online digital marketing campaigns through MarketBroadband.com.
“The value of targeting the right home or business cannot be underestimated,” said Ken Janc, president of Lorex, the company behind Marketbroadband.com. “The cost savings on marketing is obvious; additionally, such accurate information eliminates the cost of a wasted truck roll to an unserviceable address.”
“This is a significant value-add win for the WISP,” added Daniel Sullivan, director of RF planning at Cambium Networks. “Now cnHeat building location data from a cnHeat site subscription is provided to Marketbroadband.com at no additional cost to the WISP. Marketing costs are minimized, and service providers can add new customers through a best-in-class targeted marketing campaign.”
