Masergy Communications has announced that its cloud unified communications solution is now WebRTC-enabled, with the launch of its Virtual Automated Attendant (VAA).
WebRTC is an open-source standard that enables real-time voice and video communications via Chrome, Firefox and Opera browsers.
Masergy’s WebRTC solution includes an application wizard that allows customers to create custom menu structures to meet the specific needs of their business. The wizard auto-generates the necessary code, which can then be embedded within customers’ Websites.
Initial implementations include Web-based voice communications for sales and support functions. Masergy’s WebRTC solution changes the end user experience allowing them to easily navigate to the specific resource they need and initiate a call with the click of a mouse. The call is established from the user’s browser to an existing telephone destination, bypassing the PSTN.
“Our unique, self-provisioning solution enables a simple and intuitive customer support experience,” said Dean Manzoori, product management VP at Masergy. “This solution eliminates the need for a web site visitor to search for contacts, phone numbers or deal with computer-based voice response systems when they need to speak to a sales or support representative.”
Through the Masergy UC infrastructure, customers can monitor and measure VAA’s call quality to ensure uninterrupted communications.
Masergy has itself implemented the VAA technology, on its customer support Web page. The Click to Call with WebRTC feature enables customers to reach technical support personnel for global cloud networking, advanced managed security and cloud unified communications with the click of a button.