Microsoft Azure is coming to the Open Licensing program beginning August 1, meaning that channel partners will have access to the platform, which provides building blocks to quickly build, deploy, and manage cloud-based solutions.
“Research has shown that cloud partners are outperforming their competition and that cloud is growing at 5 times the IT industry overall,” said Josh Waldo, senior director for Cloud Partner Strategy at Microsoft. “Additionally, partners that are building strong cloud businesses have 1.6 times the recurring revenue as a portion of total revenue versus other partners.”
Previously, there were two options for purchasing Microsoft Azure, either on www.azure.microsoft.com or as part of an Enterprise Agreement (EA) with Microsoft. Through the Open Licensing program, Azure will now be available through another licensing option that offers the benefits of Microsoft volume licensing, flexible monetary payments and additional opportunities for tresellers to grow margins and deepen customer relationships.
“When you resell Azure in Open Licensing, you purchase tokens from your preferred distributor and apply the credit to the customer’s Azure portal in increments of $100,” explained Waldo. “The credits can be used for any consumption-based service available in Azure. To add more credit, you simply purchase new tokens and add them to the account. This gives you the opportunity to manage your customer’s portal, setup services, and monitor consumption, all while maintaining a direct relationship.”
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