Channel-friendly PBX-maker Mitel has announced that Graham Bevington has been appointed executive vice president of Europe, Middle East and Africa (EMEA). With this appointment, Mitel is consolidating its European sales organization under a single structure with a view to aggressively expand market share in the region, it said.
Bevington is an industry veteran with more than 25 years’ experience. In his previous role as EVP for Mitel’s international operations, he rapidly expanded Mitel’s market presence in key countries including the UK and the Netherlands. With the completion of Mitel’s merger with Aastra earlier this year, in his new and expanded role as EVP of EMEA, Bevington will be focused on further strengthening Mitel’s market positions in other major markets in the region.
“EMEA is home to some of the largest established and emerging economies in the world, as well as the majority of Mitel’s existing 60 million end-user customers, giving us a real and immediate opportunity to expand our leadership position across the region,” said Rich McBee, Mitel’s president and CEO. “Graham is an exceptional business and sales leader, with demonstrated ability to build world-class sales and support teams, and a fundamental understanding of our customers’ needs and our market dynamics at the ground level.”
“Mitel is on the move, and nowhere is that clearer than in EMEA where our unique ability to address technical requirements on a country-by-country basis, coupled with our best path to the cloud and entrenched customer base, gives Mitel a great competitive advantage,” said Bevington. “With the seasoned bench strength of our newly expanded sales and support organizations, we now have the team, talent, technology and range to serve any customer need anywhere across the region.”
