NEC to Pay Channel Partners Upfront on Cloud Communications Deals

NEC Corporation of America (NEC), a provider and integrator of advanced IT, communications, networking and biometric solutions, has launched NEC UNIVERGE BLUE CLOUD CASH, a program that offers NEC UNIVERGE BLUE cloud communications channel partners the option to get paid upfront on the full-term of the agreement.

Unlike traditional cloud service sales models that pay channel partners a monthly recurring revenue, for each new sale, CLOUD CASH pays channel partners a lump sum upfront payment – based on the amount that would be realized from recurring revenue through the length of the agreement, plus any qualifying incentives. This flexible program bridges the premises to cloud revenue gap and makes it easier for channel partners to move their customer base to cloud communications.

“With CLOUD CASH, channel partners can deliver cloud-based communication and collaboration solutions for their customers without worrying about the financial impacts on their businesses,” said Al Kelley, Vice President, Channel Sales, Americas at NEC. “By offering this alternative revenue structure backed by NEC Financial Services, channel partners once leery of offering cloud solutions can now help their clients modernize their communications infrastructure with the comprehensive suite of tightly integrated unified communications and contact center solutions that is UNIVERGE BLUE.”

Businesses are adopting remote and hybrid work models, and the migration to cloud communications continues to accelerate. However, for channel partners selling on-premises business phone systems, their move to selling cloud communications could be impeded by a business model that is based on upfront hardware sales.

As a channel partner-first company, NEC introduced CLOUD CASH to alleviate this concern and allows channel partners to sell UNIVERGE BLUE CLOUD SERVICES and get paid upfront like hardware. CLOUD CASH also offers channel partners the flexibility to decide which deals they want to get paid upfront, or via monthly recurring revenue, enabling them to better control their financials.

As part of the program, NEC created a calculator that enables the channel partner to simulate an average sale to see how much they can expect to earn upfront on a deal. For more information on UNIVERGE BLUE® CLOUD CASH, visit