Netacea announces today the launch of a North American partner program, including the appointment of a U.S.-based leadership team, to support its expanding global footprint.
One of the world’s leading providers of bot detection and mitigation solutions, Netacea also revealed it has entered into a new partnership agreement with UPSTACK, a growing U.S.-based company whose platform transforms the architecture and sourcing experience for businesses seeking cloud and internet infrastructure solutions.
Peter Berg, an industry veteran with more than 20 years of sales leadership and extensive channel and partner experience with North American and international technology companies, has joined Netacea as its Senior Vice President of U.S. Sales. His role includes spearheading Netacea’s go-to-market efforts for North America.
“Netacea has established itself as a leading global expert in bot detection and mitigation, and its award-winning solutions are making a difference for companies around the world as they look to protect revenue and customer relationships from online criminals. As the threat from bots continues to grow, the time had come for Netacea to expand its presence on the global stage with an on-the-ground team in North America,” Berg said. “The opportunity to launch a world-class channel program that will provide businesses with a ‘must-have’ solution for their cybersecurity toolbox is exciting.”
Berg added that Netacea is committed to scaling its North American operations as it adds U.S.-based team members, including customer and sales support. He expects the team size to quadruple over the next year.
The decision to expand Netacea’s presence in North America is due in part to the growing awareness by businesses about the impact of bots. According to the recent Netacea report, The Bot Management Review: What are bots costing your business?, automated bots operated by malicious actors cost businesses an average of 3.6 percent of their annual revenue. For the 25 percent worst affected businesses, this equates to at least a quarter of a billion dollars ($250 million) every year.
Also joining the U.S. team is Kirk Horton. He brings to Netacea more than 20 years’ experience in building channel programs, developing alliances, and overseeing sales and business development. Horton will serve as Vice President of Channels and Partners and lead Netacea’s NetElite™ Partner Program.
“In my two decades of building channel programs, I’ve never seen such a significant opportunity for partners, whether they are advisory agencies, managed service providers or managed security service providers, value-added resellers, or independent consultants,” Horton said. “Partners who are able to understand the financial cost of bot attacks, articulate risks to customers, and then provide a proven solution to combat those threats have a massive opportunity to grow revenue as well as bolster their reputations as strategic security advisors.”
The partnership with UPSTACK is a key element of Netacea’s growth strategy. With UPSTACK, businesses can streamline IT procurement by tapping into a single source for mission-critical technology services, including cybersecurity solutions. Business customers benefit from UPSTACK’s team of cloud infrastructure advisors, who leverage decades of professional experience along with UPSTACK’s advanced technology to architect customized solutions for businesses of all sizes.
Nicholas Caruso, Head of Global Channels and Alliances at UPSTACK, said Netacea’s bot detection and mitigation capabilities are beneficial additions to its service portfolio.
To learn how Netacea distinguishes bots from humans and protects websites, mobile apps and APIs, visit the Netacea website.