Netrio, a full-service IT MSP, has appointed Bobby Hall as VP of channel sales. Hall will be responsible for expanding and executing Netrio’s channel strategy, leading channel sales operations and expanding the company’s footprint within the mid-market and enterprise segments, the company said.
Hall has more than 25 years of sales and channel leadership experience and is credited with building high-performing teams and accelerating partner-driven revenue. He most recently served as channel chief at ConnexAI, where he helped launch the company and established its partner program. Prior to that, he held senior leadership positions as channel chief at LiveVox and head of North America channel sales at 8×8. Earlier in his career, Hall served in sales roles at CenturyLink, Unify, Arrow Systems Integration, Shoretel and Avaya, officials said.
“Having the right leader in place to guide our channel partner program efforts is essential to realizing the tremendous market opportunity that exists for Netrio and our channel partners,” said Mike Cromwell, chief revenue officer of Netrio. “Bobby has an established track record and is the perfect leader to help take Netrio to the next level in the channel. He’s known across the channel as a passionate, respected leader who gets the best out of people.”
Reporting directly to Cromwell, Hall will oversee Netrio’s channel sales organization and will focus on refining Netrio’s channel go-to-market plan, including development of new incentive programs, expanding channel headcount into new regions, and investing in the enablement of Netrio’s partners, the company said.
Netrio launched its Channel Partner program within the technology solution distributors (TSDs) sector in 2017.
