Nitel updated its brand today at Channel Partners in Las Vegas. In addition to an original logo and tagline, Nitel will share value-driven messages with partners this week ahead of a widescale summer launch.
The company is now working to simplify complex technology challenges for enterprises so customers can operate with greater productivity and focus on other critical business issues.
“Nitel has changed a lot over the years and we updated our brand to reflect that,” said Jason Dishon, vice president of marketing and sales, Nitel. “The energy found in our new branding reflects our dedication as a forward-thinking, collaborative partner that looks to simplify the complex technology challenges of our customers and partners.”
Dishon added, “We knew rolling out a brand to partners before a widescale launch was unorthodox, but ensuring our partners had time to get acquainted with what we were trying to accomplish was critically important.”
Nitel will show its brand this week at the Channel Partners Expo, including a VIP event at the Rockhouse in the Venetian on Thursday, April 19 at 7:00 p.m.