Novus Boosts Microsoft Lync Portfolio

Telecom distributor Novus has added several Lync-qualified products from leading device and hardware manufacturers to its portfolio and has begun building a Lync services business.

In January, Novus achieved Microsoft Partner Network Gold Communications Competency, and since then has been building on its portfolio for the unified communications (UC) business.

For instance, it has added AudioCodes’ entire lineup of Lync qualified products: IP phones, gateways and session border controllers including AudioCodes’ carrier-grade Mediant 9000 SBC, which supports up to 16,000 users and is geared toward service providers and contact centers. Novus has also added Sennheiser’s latest Lync product to its lineup, the sleek “puck-shaped” Speakerphone series, which is meant for personal or small group conferences using a PC, smartphone or tablet; and a Lync-based call logging and recording system by Numonix.

“But perhaps even more importantly, we are delivering competency,” said Chris Meehan, managing partner of Novus. “There are few distributors in the country with deep Lync voice expertise, but we are one of them.”

To that end, Novus is establishing the beginnings of a Lync services business, with an emphasis on the voice application. “Right now, it’s been more ad-hoc billable services, but we are seeing a big demand for enterprise voice services and expertise, and are working to establish this as an official business,” said Meehan.

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