Pure IP, a BCM One company, today announced Pure IP Observability — a voice observability platform that combines carrier-network visibility with session-level performance intelligence in a single view.
Enterprise voice no longer follows a simple path. Calls traverse carrier networks, session border controllers (SBCs), cloud communications platforms, customer networks and user endpoints. When quality degrades, IT teams can lose hours determining whose problem it is before they can start fixing it. Pure IP operates the global network carrying the call, giving IT teams a single source of truth.
Pure IP Observability follows each call across its entire journey, from ingress and egress SBCs within the Pure IP core network through to the client or device handling the session. It surfaces mean opinion score (MOS), packet loss, congestion, call and session performance, voice traffic flows and SBC resource utilization — giving enterprises the detail to isolate issues faster, reduce unnecessary vendor escalation and act on what’s happening to a call, not just whether it’s up or down.
“The problem in enterprise voice isn’t a lack of monitoring, it’s fragmented visibility,” said Adnon Dow, chief product officer, BCM One. “Customers need to understand what happened to a call across the entire communications journey, not just at one point in the network. Pure IP Observability brings that intelligence together so customers can isolate issues faster, improve the experience, and ultimately move from monitoring voice to actively managing its performance.”
That visibility matters even more as enterprises deploy AI into live voice interactions. Packet loss, latency and network congestion impact more than audio quality. They can degrade the audio stream an AI voice agent relies on, affecting speech recognition, comprehension, response accuracy and overall performance. As AI takes on more of the customer interaction, the quality of the real-time media feeding it stops being a nice-to-have.
Pure IP Observability is part of BCM One’s broader strategy to bring greater intelligence, automation and control across the communications environment. Pure IP already provides data-network performance visibility through its VitalView platform; Pure IP Observability extends that into voice and individual sessions, building the foundation for deeper analytics and service intelligence across the entire portfolio.
