8×8 has appointed Rani Hublou as CMO. She will be responsible for aligning 8×8’s value proposition, products, packaging and positioning with global marketing initiatives to advance awareness and adoption of the company’s communications cloud platform and solutions.
“Rani is a proven innovator, competitor and winner and her accomplishments at Comprehend, PSS Systems, BEA Systems, Broadvision and Icarian speak for themselves,” said Vik Verma, CEO at 8×8. She has the marketing expertise, management consulting background and successful track record using a big-data analytics approach to help companies create and expand into new markets. We look forward to her driving the packaging and positioning of all the company’s communications cloud services, developing innovative programs, and identifying and engaging customers to increase the velocity of demand and accelerate 8×8’s mid-market and enterprise revenues.”
Hublou most recently served as chief product and marketing officer at Comprehend Systems. She received a Bachelor’s and Masters of Science degrees in Industrial Engineering from Stanford University, while competing on both the Stanford women’s field hockey and soccer teams.
“8×8 customers are accelerating global team and business productivity with the highest quality communications and collaboration systems at the lowest cost of ownership,” she said. “The 8×8 Communications Cloud is the leading offering because it’s the only solution to provide mid-market and enterprise companies with real-time communications, team to team collaboration, customer engagement and analytics in a single, open platform. 8×8 will continue to transform the enterprise communications and collaboration market with innovative research and development and superior go-to-market strategies.”