Relayware, a SaaS-based provider of partnering automation software, has announced its one-millionth partner on its Partner Cloud.
The company attributes much of its recent growth to strong demand from young, VC-backed SaaS companies looking for faster sales growth from channel partners.
Over the past six months Relayware has seen an expansion in its customer base beyond large, established technology vendors by adding more high growth SaaS companies backed by VC and private equity investors such as Bessemer, Lightspeed, Khosla, Battery and Goldman Sachs. New customers, like eFolder, Gemalto and ThinkingPhones see the value of ramping up a powerful partner ecosystem, supported by Relayware’s partnering automation software, rather than recruiting expensive resources internally.
“The nexus of cloud computing, big data analytics, collaborative working and mobile applications is redefining how companies recruit, enable and motivate their channel partners,” said Bob Mann, Chairman and CEO of Relayware. “For larger enterprises with established partner programs, it’s enabling them to automate channel marketing, sales, training and operational processes so they can be more strategic with partners. But what’s really exciting is the recent wave of young, VC-backed SaaS companies that are turning to Relayware as the foundation for their new partner programs that they’re building to scale quickly and drive exponential growth.”