SADA Appoints CRO to Lead Global Sales, International Expansion

SADA, a business and technology consultancy and Google Cloud Partner, has appointed Sandy Hogan as its first-ever global Chief Revenue Officer (CRO), effective July 18.

In this role, Hogan will focus on delivering SADA’s “Customer for Life” mission, providing value at every stage of a customer’s lifecycle through a new outcome-based go-to-market (GTM) model.

As CRO, Hogan will also lead SADA’s growth journey globally, working across the organization to ensure the company is listening, anticipating and solving customers’ needs while mapping SADA’s services to unleash the full value of Google Cloud.

Hogan joins SADA with 20 years of experience and a proven track record of driving massive growth through her customer-first approach. Most recently, Hogan led the $10 billion VMware partner ecosystem and its commercial business.

Before VMware, she was executive vice president and general manager at Rackspace and HERE for Americas, where she led new customer segments, the full customer lifecycle and transformed business models.

Prior to that, Hogan spent 15 years with Cisco Systems in various GTM and transformation roles helping customers improve their business outcomes.

“SADA’s mission to build a ‘Forever-Company’ rooted in providing incredible value to customers deeply resonated with my values,” Hogan said. “SADA’s unparalleled culture, supported by its best-in-class talent, provides the opportunity for us to create a whole new category of capabilities and further innovate across the business. I am thrilled to be a part of SADA’s next chapter of growth and look forward to what we will achieve together.”

SADA has experienced growth and has expanded its footprint to serve its customer base on a global scale. In 2021, SADA opened a global delivery center in Armenia to provide additional delivery and support services to its global customer base and to develop the technical capabilities of aspiring IT workers in a region that is becoming a popular European technology hub.

SADA also acquired ByteWave Digital (now SADA India) to provide 24/7 support and delivery services to customers worldwide. In response to the uptick in cloud-native companies and cloud adoption in Canada, SADA announced new customer growth, talent acquisition and leadership expansion in the region. And, most recently, SADA expanded its sales organization in the United Kingdom and Ireland with additional sales and engineering leadership appointments, following growing demand in the region.

Presently, SADA plans to acquire talent to support sales and pre-sales engineering throughout EMEA.

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