For organizations with large partner networks, such as franchisees, financial advisors, insurance agents or resellers, delivering connected consumer experiences is challenging. To address the issue, Salesforce has launched Distributed Marketing.
While the corporate office delivers on-brand marketing campaigns, it often fails at scaling to the “last mile” of personal engagement that only local partners can deliver on because they directly manage the consumer relationship. In addition, local partners often struggle to access and create corporate-approved marketing materials. This leads to disconnected experiences, and consumers feel as though two different companies are engaging with them.
Distributed Marketing from Salesforce allows corporate marketers to pre-build personalized consumer journeys with Salesforce Marketing Cloud and deploy them to their partner networks. From there, partners using Salesforce Sales Cloud, Service Cloud or Community Cloud can easily manage and personalize these consumer journeys–such as onboarding new clients, holiday promotions and renewals.
A first customer, Planet Fitness said that it has increased franchisee engagement almost 200 percent, boosted email engagement with 1.9 million emails sent to members per month and have handled 300,000 social customer service cases in the past six months.
“We’re excited about Distributed Marketing from Salesforce because it’s the next step for companies like ours to empower franchise owners to communicate with their members through curated marketing journeys and on-brand content,” said Chris Lavoie, vice president of information systems at Planet Fitness. “This kind of solution will have a big impact on driving Planet Fitness memberships and member engagement.”
