Sandler Partners Acquires X4

Sandler Partners has acquired X4 Solutions, a master agency based in the Midwest.

Together, the companies serve more than 4,000 sales partners in the West, Northwest, Southwest and Midwest. The combined company will generate approximately $65 million in revenue this year. Terms of the deal are not disclosed.

“X4 is a respected company in our space that shares our values of personalized service and support for our sales partners,” said Alan Sandler, founder and managing partner for Sandler Partners. “This deal generates significant value for Sandler Partners and X4 sales partners and their customers, including stronger provider contracts, a broader and more robust portfolio, additional layers of support and a larger footprint.”

He added, “Additionally, this transaction enhances our ability to help sales partners that are currently serving enterprise customers. We also want to help our providers to reach and communicate their value proposition to our agent partners who can in turn deliver comprehensive connectivity and cloud solutions.”

Following the acquisition, X4 president Curt Allen will become president of channel for Sandler Partners.

“The combination of Sandler Partners and X4 will be able to offer sales partners even more resources to deliver best-in-class telecom and cloud solutions, packaged in partner programs designed to fit each of their unique business models,” Allen said. “Our combined provider portfolio offers more options for our sales partners to deliver the cloud and connectivity solutions their customers demand. In addition, our respective teams will continue to serve our sales partners and their customers to drive both technical and financial success today and in the future.”

The deal marks a turning point for Sandler Partners, which has relied on organic growth thus far.

“We’ve always grown organically, and we still have a very strong organic growth engine that will continue to power significant growth for our company,” said Sandler. “However, we are actively looking for other companies and agencies that would benefit the partner and customer ecosystem and integrate with our culture.”

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