SAP Announces First Chief Partner Officer

SAP has appointed Karl Fahrbach as its first chief partner officer.

Fahrbach will be tasked with evolving partner commercial models to intensify partner innovation, platform adoption and the sale of cloud solutions with partners across all customer segments and markets.

Fahrbach has been with SAP for 13 years, most recently serving as chief operating officer for the Global Partner Organization. Prior to that, Fahrbach led the VAR channels for SAP.