SignalWire Names Hookano VP of Global Channels and Business Development

SignalWire has appointed Ezra Hookano vice president of global channels and business development.

A seasoned technology sales and business development executive, Hookano will head up the company’s expansion across a variety of channel partnerships and organizations. Hookano’s work has spanned seven startups, including Barracuda Networks, Drobo, Fusion-IO, and Exablox. During his tenures, he has aided in two IPOs and several acquisitions.

SignalWire’s core technology stack is built from open-source communications networks and allows developers to quickly and easily create advanced applications and products. SignalWire CLOUD offers APIs and SDKs for voice, video, and SMS functionality at a fraction of the cost of competing cloud communications services.

Ezra’s first task will be to launch a channel program for the SignalWire Work product line, SignalWire’s product for virtual office and video conferencing. SignalWire will be signing on a select group of resellers in geographies, and in some cases offering exclusive territories for the first year of the product launch to ensure that early adopter partners benefit from high margin dollars, net new customers, and 100 percent channel focused resources.