Sinch, a customer communications cloud company, appointed Wendy Johnstone as EVP, APAC, and named her to the Sinch global leadership team.
Johnstone – who took office on February 23 – has worked for 25 years in the technology and SaaS sectors, across EMEA and APAC. She joins Sinch from Zendesk, where she was SVP, Asia Pacific and Japan.
“I am delighted to welcome Wendy Johnstone as our new Executive Vice President for the APAC region, said company CEO, Laurinda Pang. “Wendy will be instrumental in advancing our strategic initiatives across APAC, capitalizing on emerging opportunities, and fostering strong relationships with partners, clients and employees. With her strategic vision paired with empathetic and courageous leadership, Wendy has the ability to drive innovation, align teams cross functionally, enhance operational efficiency and achieve accelerated growth in this dynamic and diverse market.”
Johnstone succeeds Damien Tabor, who held the position on an interim basis and will continue as APAC CFO. She will be based in Singapore.
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