SmartCIC Appoints New Head of Carrier Wholesale, Senior Sales Manager

Global MSP SmartCIC named Johnatan Santana (head of carrier wholesale) and Reina Borjas (senior sales manager) to new positions. The moves are part of a series of strategic investments in talent designed to build out its international wholesale connectivity team to better support demand for end-to-end “through the line” solutions and connectivity.

Santana has over 15 years of experience designing, implementing and selling telecommunications, IT services and solutions across an international footprint. He will lead the wholesale sales team, focusing on accelerating SmartCIC growth in the international wholesale market. Santana previously held roles at Expereo, Brodynt, Cubix, Distcomp and Alodiga.

Borjas, meanwhile, has more than 10 years of experience in the telecommunications industry, with a specific background in electrical engineering. She is experienced in sales, international market management, carrier relationships, product and business development, marketing and financial areas associated with telecommunications.

“Johnatan and Reina are excellent additions to our growing team as we push forward with global expansion in 2024. As a company, we’re expanding our reach in terms of markets, skillsets, partnerships and more. Adding the right people, technology and markets is paramount to success in 2024 and we’ve already made a great start,” said Toby Forman, CEO, SmartCIC. “Our ‘through the line’ offering is providing carriers with a whole package for success. Our customers receive access to an all-in-one, service portfolio for global connectivity that will help them to serve their clients with agility and flexibility. We’re doing more deals, hiring more industry experts and building a team that is ready to disrupt the connectivity space.”

SmartCIC’s “through the line” offering combines connectivity with field services, engineering and hands-on deployments to help customers benefit from lower cost, increased performance and improved control over connectivity, end-to-end. This disruptive model helps carrier partners more easily capture higher margins, meet changing enterprise demands and win new and larger contracts.

“Innovation is at the forefront of what SmartCIC do. It’s a dynamic company that prioritise customer experience and quality of service end-to-end. As Head of Carrier Wholesale, I’ll focus on building and maintaining carrier relations, motivating our sales team and enabling more carrier partners benefit from our disruptive approach,” said Santana. “I’m excited to help take SmartCIC to another level and deliver new innovations in wholesale.”

SmartCIC has a network of over 1,000 carriers and 25,000 field engineers that deliver smart connectivity and field services solutions anywhere in the world. Its combination of smart, agile and flexible global solutions coupled with in-house technical competence and local language support makes it an ideal partner for delivering complex cross-border IT projects.

“SmartCIC’s customer-centric and intelligence-driven approach makes me very excited to be a part of the company. It is taking a disruptive approach to connectivity and telecoms as a whole. SmartCIC is ready to deploy connectivity that is reliable, robust and supported by experts in enterprise networking. Innovating is the only way forward in fast-paced, changing digital environments and SmartCIC has the ability to adapt and deliver every time,” said Borjas.

The news follows the January appointments of Clint Collins and Matt Carpenter as senior sales agents, focused on accelerating sales strategies across a global footprint.