SoftIron Appoints Veteran Channel Chief to VP Business Development & Channel

SoftIron Ltd., a leader in purpose-built and performance-optimized data center solutions, appointed Channel Chief Phil Crocker to the role of VP Business Development and Channel.

Crocker is tasked with leading the company’s growing business development team and building out its channel partner program with a focus on HyperDrive, SoftIron’s flagship open source-based, software-defined storage solution.

“We’re reaching an inflection point as an industry, as organizations consider how they scale their data center operations, and SoftIron is delivering innovative solutions …,” said Phil Straw, CEO of SoftIron. “The addition of Phil Crocker, a proven leader who has built tremendously successful partner programs, is a real boon for SoftIron. We’re reinventing what is possible – not only in performance for data center appliances – but also in the approach of operationalizing open source solutions that empower our customers.”

Crocker joins SoftIron from Panasas, where he developed and executed the Panasas Accelerate Partner Program, creating an average annual 70 percent partner revenue mix, working as the Sr. Director of Channel and Business Development.

Prior to that, Crocker spent eight years with EMC/Isilon. After co-founding Isilon’s EMEA entity and driving early European channel revenues, as Global Channels Director for EMC/Isilon he led the development and post-acquisition transition of the company’s channel program, resulting in a $1 billion annual partner revenue run-rate.