SolarWinds Updates Partner Program

SolarWinds, a secure observability and IT management software provider, enhanced its partner program with updates to three key areas: 

  • partner profitability. 
  • partner capabilities. 
  • partner tools to elevate together. 

“At SolarWinds, we are dedicated to creating lasting value for partners through collaboration, shared growth and a unified vision,” said SolarWinds CRO, Andre Cuenin. “This year’s partner program theme, ‘Elevating Together,’ aims to empower partners to adapt to emerging technologies and evolving customer demands, focusing on channel success, growth, profitability and exceptional customer satisfaction for a resilient and innovative future.” 

Enhancements to the program include expanded partner-purchase tiers through a three-tier model, with enhanced revenue segmentation and margin control. Along with that, this year’s program includes growth incentives to reward partners for growth in observability (self-hosted and SaaS), database and ITSM solutions. The changes will go into effect in the coming months. 

SolarWinds also introduced its new SolarWinds services certification program (SCCP), to certify services partners to sell and deliver premium support add-on services to customers. To become a certified services partner, the team must include a SolarWinds certified professional and SolarWinds certified instructor. 

Finally, SolarWinds updated its partner portal to provide users with powerful new tools to improve partner business planning, partner marketing automation, integrated Google Ads activation and updated lead-sharing capabilities, among other benefits. 

SolarWinds launched its partner program in 2022, and issued annual updates based on employee and partner feedback. It also hosts two strategic partner summits: 

  • Feb. 10-12 – SolarWinds Partner Summit EMEA (Marrakesh, Morocco), a hybrid event with in-person activities. 
  • Mar. 3-5 – SolarWinds Partner Summit APJ (Phuket, Thailand), an in-person event for partners to learn more about the SolarWinds product portfolio, connect with executives and industry leaders and drive growth in the region.