Star Micronics Launches Star Empower Program for Resellers

Star Micronics has announced a change to its channel program with the release of Star Empower, enabling resellers to offer POS solutions from Star Micronics.

Star Empower is open to all Star Micronics solution resellers and will offer discounted pricing to registered partners. The program also provides access to the Star Partner Portal, where partners can register special projects, request demo units, review historical purchases, access a variety of marketing collateral, and more.

The program will also offer loyalty benefits to eligible resellers and software partners that prioritize Star’s solution offerings. Loyalty benefits will include exclusive marketing and business development assistance designed to increase partners’ brand visibility and revenue.

The Star Empower Program will officially launch July 1, 2020, and a pre-registration period will begin on June 8, 2020. By pre-registering for the Star Empower Program, resellers will be able to take advantage of special pricing and sign up for loyalty benefits.