Star2Star Selects Zift Solutions to Engage and Enable Channel Partners

Star2Star is now using Zift Channel as a Service (CHaaS) to engage and enable its channel partners.

“With Zift, Star2Star is deploying the most comprehensive and innovative channel management tools available to make our channel partners as successful as they can be,” said David Portnowitz, Chief Marketing Officer at Star2Star. “As the only 100 percent channel-focused company in our space, empowering partners is part of our DNA,” he said. “Launching Zift is one more step in providing our partners with the best channel program in the industry.”

Star2Star provides the world’s most complete, full spectrum communications solutions, including Unified Communications as a Service (UCaaS). Star2Star systems are used by hundreds of thousands of business users, including many large national chains with multi-location footprints, and the company’s solutions are sold globally through a diversified network of partners that includes distributors, master agents, managed service providers and certified installing dealers.

Star2Star chose Zift Solutions over competitors due to broader functionality, ease of use, customer support and advanced MDF capabilities.

“We looked for a solution that would provide our partners with more self-service options to customize and co-brand their own materials, manage co-op funds, track leads and run multi-tactic campaigns themselves within a truly modern marketing platform,” said Portnowitz. “Zift offered the most comprehensive channel management features and resources — and the best plan for partner success — within the most cost-effective solution set.”

Zift and Star2Star collaborated to announce the launch of Zift to partners in May, complete with a series of educational webinars and training sessions to ensure partner success and engagement with the Zift platform.

Today, Star2Star is providing Zift Channel Marketing and Management to more than 400 of its channel partners, giving them direct access to Zift Through Partner Marketing Automation (TPMA) to enable high-impact digital marketing, Zift Campaign Marketplace to simplify and optimize the use of MDF across their partner ecosystem, and Zift Expert Services to maximize results and ROI from the platform.

“Star2Star’s selection and implementation of Zift Solutions further validate our ability to provide our customers and their partners with the most innovative and comprehensive channel management solutions available today,” said Gordon Rapkin, CEO of Zift Solutions.