StarLink Becomes Blue Prism’s 1st VAD in the Middle East

Blue Prism created a new value-added distribution (VAD) model by partnering with StarLink, the Middle East, Turkey, and Africa (META) region’s fastest growing specialized cyber and cloud value-added distributor.

The new model aligns with Blue Prism’s broader mission to help organizations globally to access Blue Prism technology and services and contributes to the business’s globalization efforts:

  • To expand Blue Prism’s presence in key geographies.
  • To acquire new customers and better serve existing customers.
  • To onboard new partners.
  • To accelerate regional growth in untapped markets.

Blue Prism and StarLink will establish a unified distribution process with deeper engagements and competency within the StarLink extensive channel community to help address regional customers’ automation goals.

The partnership will provide Blue Prism with extensive visibility into the new business market and will facilitate expansion of the Blue Prism partner eco-system.

Having launched its Blue Prism intelligent automation practice, StarLink and its channel partners within the cyber security and cloud practices will benefit from access to key partners and their best-of-breed technologies within Blue Prism’s partner ecosystem; the Technology Alliance Program (TAP).

In addition, StarLink’s security distribution network and Blue Prism’s TAP program have overlapping partners, including Sailpoint, Thales and OneIdentity. This overlap enables these and other security partners in the StarLink Connect Partner network to realize the value of using Blue Prism’s intelligent automation platform with their own capabilities, giving customers better automation options and serving their needs in the high growth cyber security market.