Symantec has enhanced its partner program to reward partners for taking online education and training courses to build the capabilities required to sell and implement its security solutions.
Symantec Competencies is a training platform that will allow its partners to “deliver better customer experience through deeper expertise in areas of focus that are aligned to our solutions,” according to Garrett Jones, Symantec global channel operations vice president, in a blog post.
“As partners meet certain performance standards, the benefits increase, and partners will earn very compelling rewards for growing their business and delivering exceptional value to customers,” he said. “The competencies are the foundation of the program, and they underpin the program design principles of being customer-focused, performance-based and more rewarding for our most committed partners.”
Symantec has made a number of recent changes to its partner program include more financial incentives; an upgraded deal registration program; a performance rebate for growth; more market development funds; access to market intelligence previously reserved for inside business planning; and improved consulting and technical support for partners.
“We built this program by collaborating with partners and adjusting our approach based on the feedback along the way,” he said. “Our approach will continue to be iterative and evolve to ensure the program provides value and meets the needs and expectations of our partners.”
