Syncro, a B2B SaaS company that serves the MSP software market, appointed Tim Lasonde as channel chief. Lasonde replaces company co-founder, Ian Alexander, in the role. Alexander will remain on as a strategic advisor.
Lasonde brings over two decades of MSP industry expertise, having held roles such as technician, president and COO under NSK.
“I am excited to have Tim join the team,” said Syncro CEO, Michael George. “He brings the DNA of an MSP operator to our business. Tim will help us forge a stronger connection to our MSP partners and support our goal of helping them operate more efficiently and profitability.”
As channel chief, Lasonde will spearhead strategic development initiatives while fostering enhanced communication and collaboration with channel partners. Lasonde’s focus on the needs of MSPs – combined with his industry expertise – is expected to help Syncro deliver a comprehensive solution that powers MSP growth and profitability.
“After 13 years in this role, it is time to hand the baton to the next generation of leaders who represent a new class of born-in-the-cloud MSPs,” noted former channel chief and founder, Alexander. “Tim’s career path from technician to leadership is testament to his deep understanding of our partners’ needs, and his ability to incorporate them into the solutions Syncro is delivering.”
For details on Synchro partner opportunities, click here.
