Tackle.io Launches Program to Help Startups with Cloud Marketplace Journey

Tackle.io, a software company dedicated to helping software providers generate revenue through the cloud, unveiled its Startup Acceleration Program to help independent software vendors (ISVs) generate revenue through the four major Cloud Marketplaces: AWS, Microsoft Azure, Google Cloud, and Red Hat Marketplace.

Through the program, early-stage ISVs can fast-track a Cloud Marketplace listing while learning the ins and out of Marketplace selling from Tackle.

Today, most startups are built cloud-native and integrating the cloud into their go-to-market strategies from day one is a natural complement. The Cloud Marketplaces are a perfect starting point because they unlock access to buyer budgets, limit time spent in legal and procurement by using cloud contracts, and offer the ability to streamline early deals.

However, listing a product on a Marketplace can be challenging, especially for early-stage companies with limited developer resources to dedicate to non-product work. With 83 percent of software buyers stating they are likely or extremely likely to purchase through the Marketplace in the future, early-stage ISVs must meet their buyers where they are – in the clouds.

To qualify for the Startup Acceleration Program, ISVs must be early-stage (seed, angel, or Series A), have less than $5 million in revenue, and have fewer than 30 employees with a market-ready SaaS product. The ISV must also meet the Cloud Provider’s listing requirements.

Once qualified, ISVs have access to Tackle’s Cloud Marketplace Platform, including premium features needed to launch and grow a Marketplace business, and a team of Tackle experts ready to be a go-to-market resource. These include:

  • Smart Onboarding – Provides a frictionless process to product listing across all Marketplaces
  • Tackle Offers – Simplifies the selling process by streamlining seller workflow and providing visibility into an order’s movement through acceptance stages
  • Easy Metering – Minimal engineering for a better way to manage monthly financial activities
  • Reporting and Insights – Access to advanced reporting, aggregated views, and real-time visibility into the entire purchase cycle, no from quote to cash
  • Marketplace Success Resources – Receive guided onboarding and consultative sessions with Tackle experts along with access to on-demand resources, including Tackle Academy and Knowledge Base.

To learn more about the Tackle Startup Acceleration Program, visit tackle.io/startups.