Tech Data is bringing the Sony Mobile lineup of smartphones, tablets and related accessories to the channel, including Xperia devices.
The devices have been added to the distributor’s Systems & Peripherals (S&P) division. Solution providers can also now offer Sony smartphones with activation through the Tech Data Mobile Solutions division.
“We are pleased to add Sony Mobile Communications to our S&P portfolio,” said Wendy Maurer-Linsky, vice president of product marketing for S&P. “With the addition of the Sony Xperia lineup, we are further enabling solution providers to capture the opportunities that exist in the mobile market, including expanded merchandising and solutions bundling, to offer their end-user customers a complete solution. Xperia smartphones complement the greater Sony ecosystem of devices, creating a natural fit for our channel partners.”
Key features of Sony Xperia smartphones include waterproof capabilities in select models, display technology derived from Sony televisions, Sony’s camera technologies, and near-field communications (NFC ) for one-touch connectivity to a broad ecosystem of accessories and entertainment devices.
“Sony Mobile is excited to partner with Tech Data and add mobile to the current key partnership that exists with Sony Electronics,” said Takeshi Ishida, vice president of sales at Sony Mobile Communications US. “It is important to us to bring the full ecosystem of Sony products and experiences as a perfect complement to Tech Data’s S&P division.”
