Telarus recently announced the launch of “Tradewinds Brokerage” for its company name in the Australian and New Zealand (ANZ) markets.
Tradewinds Brokerage, the first technology services distributor of its kind in ANZ, will focus on supporting local technology experts in the brokerage of cloud-based services such as cybersecurity, contact center, unified communications, and storage & CDN.
Tony Heywood, has been named the head of channel of Tradewinds Brokerage and will run its day-to-day operations. The announcement was made at the formal launch party held at the Ivy Sunroom in downtown Sydney.
“This is a monumental step for Telarus,” said Adam Edwards, CEO of Telarus. “Although our business inside the United States has continued to grow at a robust 40%+ in each of the past three years, we felt it was important to establish Tradewinds in ANZ to help us take the cloud-broker model to new markets. For us, that place is Asia, with Australia and New Zealand as a starting point. We see the broker model there in its infancy, waiting for a market leader to come in and take a leadership role. Our vision is to become just that: the leading master agent in the ANZ market. To accomplish that, Tradewinds is educating and recruiting the first batch of true cloud brokers, helping them develop go-to-market strategies that work, refining their marketing, and giving them the blueprints to grow their staff. At the same time, we’ll be working closely with our many suppliers – some of them with assets currently deployed in Australia – gain their unfair share of the market. Tradewinds is going to be the best friend cloud brokers and cloud service providers could ever have Down Under.”
The Tradewinds launch party, attended by over 150 people, was sponsored by many early adopters of the cloud brokerage model in Australia: RingCentral (Diamond Sponsor), NICE inContact (Platinum Sponsor), Rackspace (Platinum Partner), and OBT (Bronze Sponsor).
“Australia is excited for the launch of Tradewinds, and the cloud-broker model in general,” added Tony Heywood, head of channels of Tradewinds Brokerage. “From my time at Westcon, local ISPs, and Systems Integration Partners, I worked alongside Channel Partners that focused on solving technology solutions using services they built themselves and/or resold under their brand. While that business model is what’s popular now, I believe, as Tradewinds does, that the broker model will win out in the coming years. The opportunity will be to help these early adopters jump out to what could be an insurmountable lead. Tradewinds will be the leading cloud services distributor run by Australians, for Australians, using Telarus’ 16 years of best practice knowledge, proprietary technology, and understanding of the industry.”