Nitel has unveiled its new brand, complete with a new logo, website and tagline — smarter technology made simple.
The brand, the company says, is reflective of partner and customer feedback and centers around simplifying complex technology challenges for today’s enterprises so they can operate with greater productivity and have the freedom to focus on other critical business issues.
Nitel first introduced the new brand to partners in April to help prepare them for the transition. The company has spent the past four months evangelizing the brand with partners and ensuring they have the knowledge and resources they need to communicate their value-driven messaging with customers.
The brand articulates Nitel’s strength in harnessing the complexities of the technology landscape to deliver customized solutions which simplify the lives of its customers. At the same time, the new look builds upon Nitel’s signature orange color, communicating the energy and vibrancy of its people and the solutions they provide.
“We’re thrilled to show off our new brand to the world,” said Jason Borkowicz, Nitel’s vice president of marketing. “Our customers and partners told us that the best thing we can do – and have done all along for them – is to deliver managed solutions that make their lives easier and move their business forward. Our new brand reinforces our commitment to that concept and gives us a fresh, modern look.”