Telesystem, a nationwide provider of voice, networking and cybersecurity solutions, has launched a national brand awareness campaign centered around trust.
The ‘IT’s About Trust’ campaign, which began Aug. 1, highlights the importance of trust in I.T. solutions and focuses on the idea that technology is not perfect, may fail from time to time and it’s important for businesses to choose a technology provider they can trust to provide the highest level of support in the most difficult times.
The robust campaign includes newspaper and television spots in various markets, including 1- and 30-second spots on OTT digital platforms and websites, as well as search engine keyword and website retargeting ads.
Beyond branding, Telesystem will serve call-to-action email and digital marketing efforts targeted to decision makers in specific vertical market segments.
As part of the campaign, Telesystem simultaneously unveils a makeover of its website, with focused content demonstrating why businesses in each market segment trust Telesystem. Each landing page features vertically relevant statistics, case studies and testimonials from key customers.
The Telesystem website will receive a new URL – www.TrustTelesystem.com – as part of the campaign. This URL redirects visitors to the current site – www.Telesystem.us – and industry-specific pages have unique and easy to remember URLs.
“As we move into an aggressive phase of growth that includes significant network expansion and groundbreaking new products, we feel that the time is right to amplify our brand with a strong and clear message – Trust,” said Telesystem Chief Revenue Officer Bruce Wirt. “More than anything else, decision makers in the SME and enterprise sectors choose their technology provider for performance and peace of mind. They want a partner that will walk side by side with them through the most challenging times. Ultimately, they want a provider that brings them the best mix of technology combined with job security. They want to sleep well at night knowing their network is being cared for by a provider they trust.”